About the client
Our client located in Dubai held a library of stock photography which was their key area of operations.
Issue at hand
The company realized that their dependency on very few advertising agencies was too high, exposing their business to high operational risk. Any economical hit suffered by any of those ad agencies would put the company’s business at grave risk.
Leap was invited to develop strategic plans to bring about more business to the company. The strategic plan involved mass marketing their stock library in a systematic manner.
The mass marketing campaign yielded great results for the company. They were able to reduce their dependence on other agencies and invite content creators and editors at large.